PANTAFLIX Technologies GmbH, operator of the video-on-demand platform PANTAFLIX and 100% subsidiary of the Frankfurt Stock Exchange’s Scale 30 listed PANTAFLIX AG, announces today the appointment of Ulrike Freudenberg as new marketing director. Freudenberg will move to the company from her current position with Zalando on July 2 and take charge of PANTAFLIX Technologies GmbH’s global marketing strategy.
By expanding its marketing team, PANTAFLIX Technologies GmbH aims to push ahead its global roll-out and further establish the VoD-platform at home and abroad. Only a few weeks ago, the company announced the VoD-platform’s availability in about 50 countries. Stefan Langefeld, chairman of the Board and CEO of PANTAFLIX AG states: “To us, performance marketing is one of the most crucial tools to expand and accelerate our VoD-platform’s growth. As an expert in strategic online marketing and with her extensive experience abroad, we are sure Ulrike Freudenberg will optimally facilitate PANTAFLIX’s global roll-out.”
“A globally available VoD-platform also requires a comprehensive global marketing strategy. I am very much looking forward to playing a substantial part in its creation and thus establishing PANTAFLIX as an international brand,” says Ulrike Freudenberg.
Freudenberg has over ten years experience in digital marketing and worked in online marketing and brand management for various international companies. Recently, as Zalando’s marketing director Benelux, she was responsible for establishing the corporate brand in three countries more locally relevant. With PANTAFLIX Technologies GmbH, her tasks will include the development, expansion and implementation of the VoD-platform PANTAFLIX’s global marketing strategy, with a special focus on performance marketing and branding.